Thailand's e-Commerce capability towards China's “One Belt One Road” policy

Abstract

Currently doing e-Commerce in Thailand is a popular digital business model and it provides benefits for Thailand. In China, the business is supported by the government. The development of infrastructure, technology, and a comprehensive service system increase the competitiveness of the competition The Chinese government has adopted the “One Belt One Road” policy to drive China to connect with other countries in the region, including Thailand to cooperate with China, causing more Chinese people to operate in Thailand, related to e-Commerce is the main trend at present. As a result, Thai entrepreneurs have to face competitive challenges from Chinese entrepreneurs on account of a product from China that is cheap and low cost as well as an influx of Chinese goods. Therefore, this article studies the “One Belt One Road” policy in the area of e-Commerce business development, e-Commerce business in Thailand, knowledge of Thai entrepreneurs, factors that promote e-Commerce business, advantages and disadvantages, and capacity enhancement of Thai e-Commerce business under the policy of “One Belt One Road” to promote the cooperation of the whole country exam and increasing the capabilities of e-Commerce in Thailand to be competitive.